CIOs, CMOs and Big Data Successful, Strategic Partnership presented at CISOPittsburgh 2012

by Chris Labash,

Tags: Security

Summary : E-commerce continues to generate unprecedented amounts of data and customer touch points, requiring CIOs and CMOs to collaborate closely on customer engagement issues. As the CMOs role broadens into an environment of social technology and analytics, and influential CIOs realize their capacity to drive and support business growth, this partnership becomes even more crucial. So what can CIOs do to build a stronger partnership with their CMO? What strategies will benefit both leaders and the business? Through open dialogue, this executive boardroom discussion will explore methods and reasons for better partnership between IT and marketing leaders.