How Headlines Make Heads Roll: The Media's Impact On Security presented at BSidesDC 2014

by Tim Wilson, Michelle Schafer,

Summary : The very public breach at Target cost the company millions and resulted in the resignations of the CIO and the CEO. Yet other breaches are barely reported. Why are some security incidents so impactful, while others are swept under the rug? In this session, the head of one of the security industry’s top PR practices and the editor-in-chief of one of the security industry’s most widely-read news publications will join to offer an inside look on how the security media works, how stories are chosen, and why some incidents become “hot news.” You will also get some advice on how to manage the media when you face a breach, and how to develop a critical eye when reading about other organizations’ security incidents.