Applied Intelligence: Using Information That's Not There presented at Defcon 2015

by Michael Schrenk,

Summary : Organizations continue to unknowingly leak trade secrets on the Internet. To those in the know, these leaks are a valuable source of competitive intelligence. This talk describes how the speaker collects competitive intelligence for his own online retail business. Specifically, you learn how he combines, trends, and analyzes information within specific contexts to manufacture useful data that is real, but technically doesn't exist on it's own. For example, you will learn about the trade secrets that are hidden within sequential numbers, how he uses collected intelligence to procure inventory, and how and why he gauges the ongoing health of his industry and that of his competitors. And on a related note, you'll also learn how the federal government nearly exposed an entire generation to identity fraud.