How Do You Get the Product Right, Ensuring That You Meet Your Customers’ Expectations? presented at Sinet 2017

by Tba ,

Summary : Abstract: When capital and time are both scarce and limited resources, it is essential for a start-up company to get its product “right” – meeting the initial expectations of targeted customers in a way that validates not only the product offering but the overall market opportunity as well. Sometimes described as the Minimum Viable Product, it is essential to get to the market as quickly as possible with an offering that will convert your early customers into evangelists as well as references for your company, supporting your expanding market outreach as well as your on-going fund raising efforts. Failure translates to the need for more time, additional capital and lower valuations. This session is led by Ambika Gadre from Bracket Computing, who brings her own product development to the discussion.