The Ethics of Geolocation Data Collection, Use and Sharing presented at GlobalPrivacySummit 2019

by Nicole Ozer, Jeremy Greenberg, Kara Selke, Limor Shmerling Magazanik,

Summary : Geolocation data collection can be a valuable tool for serving commercial and humanitarian interests. Retailers use this data to push location-targeted coupons to nearby customers, drivers use location-aware apps to find the closest gas station, and legal aid services harness location information to pinpoint communities in need. However, location data is sensitive when tied to an individual moving between venues over time. Visits to abortion clinics, rehab centers, churches and schools can reveal intimate details about a person. The collection of sensitive information can have an especially detrimental impact on vulnerable populations, while sometimes resulting in unintended consequences. Meanwhile, the promise of commercial gains and convenience often outweigh the ethical concerns surrounding collection. To truly harness the potential of geolocation collection on all fronts, data collectors must consider the sensitivity of location information while following ethical guidelines to minimize harmful impact and maximize benefits.What you’ll take away:Learn what to watch out for: biases and misinterpretations that are present in the analysisBenefit from an insightful discussion from experts in the field about where the line should be drawn when it comes to collecting geolocation data, if at allTake home industry-specific best practices for collecting geolocation data