For Solution Provider Representatives – Escaping the Pain of Commercial Complexity presented at GlobalCISOVirtualExecutiveSummit2020 2020

by Brent Adamson,

Summary : The environments in which customers purchase from suppliers are accelerating in their complexity. More information, more choice and more people involved in the purchase have compounded what is already a complex task for the individuals who are on the front lines of buying. At the same time, our sellers are mired in the complexities of our commercial organizations caused by well-intended but runaway tools, technologies and processes. This critical session reveals our research into how the best sales executives are taming the complexity their customers — and their sellers — face to grow high-quality deals.